Eurosoft

CRM for a distributor: warehouse, sales reps and debts in one system

For a distributor the hard part is not the sale. It is knowing where every box is, which sales rep holds it, and which shop or pharmacy still owes money for it. A boxed CRM rarely covers that, so distributors often build their own.

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What a distributor's CRM must track

  • Stock in the warehouse and on every sales rep's balance, separately.
  • Debts per client and per sales rep, updated the moment a payment arrives.
  • Several price levels, with the cost price visible only to those who need it.
  • Sales plans and KPI per rep, so bonuses are calculated, not argued about.

Control of goods

  • Goods should move to a rep's balance only after a confirmed handover, not on someone's word.
  • Every change of stock, price or debt should be logged with who made it and when.
  • Supplier orders and reservations need reminders until the goods actually arrive.

A real case

  • Eurosoft built a sales and debt CRM for a pharmaceutical distributor in Uzbekistan: a web panel and a Telegram bot with 10 modules and 7 user roles.
  • Goods reach a sales rep's balance only after an administrator approves a live video of the handover. A payment from a pharmacy lowers the rep's debt at once.
  • There are 3 price levels; the cost price is visible only to the director. The system was accepted for permanent use in August 2026, after every module was reviewed with the director, sales head, accountant and warehouse staff.

How to get there

  • Start with stock, debts and payments: that is where money is lost.
  • Add plans, KPI and reports in the second stage.
  • Give reps a tool they will actually use on the road, often a Telegram bot rather than another app.

Questions and answers

Can sales reps work in the CRM from their phones?
Yes. A Telegram bot or a light mobile app lets reps see their stock, debts and plan, and register sales and payments on the road.
Can the CRM export reports to Excel?
It should. In the pharmaceutical distributor CRM, reports from daily to monthly export to XLSX, and every change is kept in an audit log.
Who builds CRM for distributors in Uzbekistan?
Several companies do. Eurosoft in Tashkent built the sales and debt CRM for a pharmaceutical distributor described above, and warehouse systems with scanner apps for Flagshop in Seoul and for O‘zbegim supplying.

Related services

See also: work/pharma-crm · services/crm-development

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