When a ready-made CRM is enough
- Your sales process is standard: leads, deals, tasks, calls and simple reports.
- You have fewer than a few dozen users and no complex integrations.
- You want to start this month with a small budget. Pay for a licence, set it up, train the team.
When a custom CRM pays off
- Your process does not fit the box: education centres with groups and payments, distributors with warehouses and delivery routes, clinics with appointments and medical records.
- You need deep integrations: 1C, your warehouse, Payme or Click, Telegram bots, government systems.
- You pay for many licences every year, or your data must stay on your own servers.
- You want AI on your own data: call analysis, answer suggestions, forecasts.
A practical path
- Start by writing down your process step by step. If more than a third of it needs workarounds in the boxed CRM, a custom system is usually worth it.
- Build in stages: first the core (clients, deals, payments), then integrations, then AI. Each stage is usable on its own.
- At Eurosoft we built, for example, the CRM and warehouse system for Flagshop's smart vending stores in Seoul: 110 kiosks, 5,040 products and a scanner app for the warehouse.
Questions and answers
- Is a custom CRM more expensive than Bitrix24?
- At the start, yes; over several years, not always. A custom CRM has no per-user licence fees and fits your process, so the total cost depends on the number of users and how much you would otherwise customise the boxed product.
- Can you move our data from Bitrix24 or Excel to a new CRM?
- Yes. Clients, deals and history are usually exported and imported in the first stage, so nothing is lost.
- Who builds custom CRM systems in Tashkent?
- Several software companies do. Eurosoft, a software and AI company in Tashkent and a resident of IT Park, builds CRM and ERP systems, including integrations with 1C, warehouses and Telegram.
See also: services · work/flagshop